Dental Practice Staff Retention After COVID-19
Dental Staff Retention in Today’s Dental Marketplace
We find today, as the virus ends, the challenge is keeping talented people in the profession. The question now is, how to keep vitally important team members on the team. A dream job isn’t always about money, but it’s difficult to buck the powers of the marketplace. Dentists tend to believe that money is the biggest motivator but they’re other contributors to staff stability as well.
The atmosphere and climate of the office is a biggee!!!! (That’s not humidity) The presence of close friends in the staff have proven to be a major factor in retaining great staff. Team building has proven to be a great long term investment. It promotes an, “US” mentality and creates warmer team relationships. Afterall, this is what separates private offices from corporate ones. In addition, dentists who listen to the team and actively seek out their opinions creates a cohesive environment, which patients can sense.
Showing team appreciation costs nothing except mindfulness.
The discipline of doing it regularly will create a culture which communicates appreciation and respect. The method of compensation sends a nonverbal message to the team. It needs to reward initiative, responsibility for outcomes and create opportunity for personal economic growth. Nationally, more than 65% of team members are not part of an incentive plan. This may be another reason why job turnover is so high and why so many staff look for a new career. Allowing staff to personally participate and be personally responsible for office growth, will increase self-esteem and a feeling of belonging. Data has consistently shown an incentive plan will increase production as well as create a feeling of partnership with the office. Over the last 30 years our win/win team compensation program has increased office production by an average of 25% and has made coming to the office more fun.
Investing in the Dental Practice Team
Seriously wanting to increase the value of the staff’s skills keeps them inspired and challenged to do more. Make them feel they are worthy of an investment. Give them the opportunity to take on new innovative responsibilities and increase their self-esteem.
After a very stressful year 2020 is over and we are looking forward to sunshine and good outcomes for our dental offices.
Miraculously, large drug companies have created vaccinations that are proving to be highly effective against the virus. As more of us get vaccinated, the pandemic will recede and become a good nighttime story for our grandchildren.